Retainers
Elevate your impact with a Dapper retainer
Your company brand doesn’t exist “out there” as a separate entity. It’s so much more than that. You, and each of your people, form part of that brand every day.
And when you get everyone aligned and working towards a shared vision, you’ll build a collective brand that is memorable, authentic, and resilient.
Who it’s for
The Dapper retainer is for companies whose leaders understand the value and impact of professional branding.
You understand our approach and have seen the benefits of building quiet confidence and being intentional about how you share your story. Now, you want to roll this out to the rest of your leaders, management team, and emerging leaders.
We work with business leaders, founders, and their teams to nurture and grow their personal brands, and the company brand, to enhance memorability, increase loyalty, hire better people, and boost sales. We ensure formal and informal brand activities are aligned across leadership, teams, and agencies, working smarter not harder to create the best, sustained impact.
what you get
What do I get from a Dapper retainer?
We know you know your brand is important, and as a leader, you need to be its custodian. But we also know the daily realities of growing and building a business. You’re stretched across multiple top priorities, and diverted by daily challenges, opportunities, and fire fighting.
With a Dapper retainer, you get the peace of mind that objective, focused experts have a bird’s eye view of the bigger brand picture, while you navigate the daily rapids.
Strategic brand partner
As your strategic brand partner, we create a supportive, safe space for brainstorming, pulse checks, and strategic input. We’ll empower you and give you headspace, but also hold you accountable for key goals we’ve agreed on.
Strategic brand coach
As your strategic brand coach, we run a series of workshops for your leadership team (or full team if it’s a smaller organisation), to ensure each person has the confidence, framework and support to leverage their brand in a way that aligns to the company brand.
Creative director
And as your outsourced creative director, we’ll fill in gaps between in-house teams and agencies, making sure everyone is aligned around a single golden thread and your brand is elevated where it matters. This creates an intentional, authentic, relatable brand that supports your vision and objectives.
Remember that trust is built up by consistency over time.
Reed Hoffman, LinkedIn co-founder and partner at Greylock
- Build an intentional, authentic, aligned brand. Online and offline.
- Ensure consistency across all stakeholders with a clearly articulated brand and playbook.
- Model the personal branding behaviour you want from your people. Then empower them to do the same.
- Support your junior marketing staff with strategic input – allowing them to punch above their weight.
- Show prospective hires who you are, consistently and clearly: top talent chooses brands that resonate with them.
- Align new hires quickly, unlocking their contribution to your collective brand.
- Stand out, be remembered, and be discovered by your ideal customers.
Don’t take our word for it
This is what a Dapper retainer client has to say
How Does a Dapper Retainer Work?
A Dapper retainer consists of a core of brand strategy, coaching and creative direction services. Then, based on what you need, you can add services and adjust the frequency of some of the activities.
Core services:
- Tailored workshops around key themes
- Company brand strategy to align brand, marketing, and sales
- Leadership one-on-ones or group coaching sessions
- Professional brand development for c-suite and leadership team
- Creative director support for marketing teams
- Strategic thought leadership content creation
- Video content creation
- Dedicated Brand Yourself programme for selected employees
Want more?
We can also include quarterly or annual One Degree Retreats - which you can find out more about here. We also recommend your C-suite team embark on the full Dapper 9 journey, to elevate and leverage their professional brands for success.
Dapper Retainer Clients
Don’t take our word for it
This is what Dapper retainer clients have to say
FAQS
Questions Answered
If you’ve completed one of our professional brand development programmes – Brand Yourself, Dapper 9, or a One Degree retreat – and want to extend the benefits across your organisation, now is a great time to start a Dapper retainer.
That’s perfect. We’ll work with them to keep them aligned with our strategic conversations. Supporting them to elevate their activities and setting them up for success. We’re very targeted about where we fit in and which content we produce.
We focus on the big, strategic set pieces that feed into and boost all other activities. And audiovisual content that is difficult and expensive to do on an ad hoc basis. We’ll create compelling, on-brand content and assets your team and agencies can use as inspiration or repurpose.
