Brand Architect
Together, let’s create a blueprint to take your brand to the next level, with confidence and clarity.
“This new hybrid offering gives you the best of both worlds - access to our online course Brand Yourself plus some of the 1-on-1 sessions with Team Dapper from our flagship Brand Alchemy product.”
Emma Donovan, CEO at Dapper
WHAT IS IT?
Brand Architect is a personal brand journey for entrepreneurs and leadership teams who want the flexibility to work at their own pace online but with the benefit of Dapper’s expert support.
Like all Dapper products, it sits at the intersection of self-discovery and professional brand development, and includes coaching sessions, a brand audit, professional feedback and accountability checkins to bolster the online course experience.
Why should you consider Brand Architect?
When your brand isn’t at its professional best, it’s much harder to attract and retain clients.
For teams whose personal brands aren’t polished, companies miss out on opportunities. Brand Architect gives you the space to pause and build intentionally without feeling squeezed for time. In parallel to the online course, strategic coaching, feedback on your work-in-progress and human accountability checkins help you stay on track. Whether you’re a manager developing your client-facing team or an individual elevating your own brand, you’ll finish with polished assets and the credibility to back them up.
What you gain:
Expert guidance to clarify your positioning and story
Professional polish on your brand assets through feedback
Human accountability to maintain momentum and complete the journey
Client-facing credibility that builds trust and opens opportunities
OUR TYPICAL CLIENTS
Who is Brand Architect for?
The Established Leader
Entrepreneurs who want to build and leverage their own brands.
The Emerging Leader
The emerging leader who wants to succeed in a way that is aligned with their values.
Team Leaders
Team leaders who want to show up for and inspire their teams in an authentic way.
Sales And Business Development People
Sales and business development people who want to stand out, be memorable, and build real relationships.
Those Seeking Self-development
Client-facing teams within an organisation who need to represent the company brand, whilst staying true to their own brand.
"This whole experience really helped me focus on what's important to me and how I want to present myself professionally and personally."
- GILL WELLS, VP OF PAYMENTS, ONLYFANS
How Does Brand Architect Work?
You'll work through our complete Brand Yourself course at your own pace, with strategic coaching sessions providing direction and feedback at key milestones. We use proven tools like Airtable for tracking, WhatsApp for accountability check-ins, and focused 45-minute coaching calls to review your work and refine your direction.
Delivered online and in a virtual format
- Complete the Brand Yourself course content at your own pace
- Strategic coaching sessions at key milestones
- Professional feedback on drafts and work-in-progress
- Expert guidance to refine your brand direction
- Accountability check-ins via WhatsApp and Airtable tracking
What do I get from Brand Architect?
This isn’t just about having a better LinkedIn profile - it’s about building a brand that reflects who you are and gives you the clarity and confidence to grow with it.
You’ll walk away with practical feedback and ready-to-use assets, including:
A detailed brand gap analysis and suggestions to improve your digital footprint
First- and third-person bios that actually sound like you
Visual design direction and a tailored personal style guide
Content pillars, a strategy call, and a plan to start sharing your story
A one-page media kit to pitch yourself to podcasts, press or event organisers
A presentation template that helps you show up clearly and consistently
Airtable tracking, WhatsApp support, and monthly accountability check-ins
But what truly sets Dapper products apart is what happens
beneath the surface.
You’ll be supported by expert 1-on-1 sessions with Team Dapper specialists - from fitness to finance - helping you build a grounded, confident foundation for both life and leadership.
It's time to own your story
Navigate your life with quiet confidence and ease, sure in the knowledge of who you are and the value you bring. Then see the impact of this ripple out into the world.
When you create space for what matters and find your authentic voice, you unlock potential – not just for yourself, but for the people you lead and the world you shape.
Click each month below to find out more about what to expect:
Month 1 Lay the foundation.
Month 2 Craft your narrative.
Month 3 Define your message.
Month 4 Prepare to be seen.
Month 5 Expand your toolkit.
Month 6 Finish strong.
Month 1 Lay the foundation.
Lay the foundation.
You’ll start with an onboarding call, complete Brand Yourself Part 1 (modules 1-3), take the Clifton Strengths assessment, and receive your brand audit – a detailed analysis of your current digital footprint with clear recommendations for improvement.
Objective:
Understand where you are and what needs work before you start building.
Month 2 Craft your narrative.
Craft your narrative.
Work through Brand Yourself Part 2 (modules 4-6), focusing on your story and voice. You’ll draft your first- and third-person bios and complete the PQ & Saboteurs assessment to identify what holds you back.Objective:
Build self-awareness and create the language to describe your value authentically. Month 3 Define your message.
Define your message.
Build on what you’ve learnt in Part 2 as you develop your content pillars with professional guidance, and attend your first coaching session to review your progress and refine your direction.Objective:
Establish what you’ll talk about and how you’ll show up consistently. Month 4 Prepare to be seen.
Prepare to be seen.
Complete Brand Yourself Part 3 (modules 7-9), create your media kit for speaking and podcast opportunities, get feedback on your assets and enjoy your second coaching session.Objective:
Build the tools you need to pitch yourself professionally. Month 5 Expand your toolkit.
Expand your toolkit.
Finish Brand Yourself Part 3, and attend two expert partner sessions – Time To Think (mental clarity) and PR (media presence). Complete another round of PQ & Saboteurs work.Objective:
Develop skills beyond brand building that support your professional presence. Month 6 Finish strong.
Finish strong.
Final coaching session to reflect on the process and review all your work, plus two essential expert sessions – Fitness and Finance – to build a holistic foundation for leadership.Objective:
Complete your brand journey with the confidence and tools to sustain momentum and leave a lasting impression.Don’t take our word for it
This Is What Other People Say About Brand Architect
My LinkedIn activity went from weird and awkward to strategically relevant for the first time in my career.
ADRIAN DOMMISSE Founder, Dommisse Attorneys, South Africa
The Dapper team really made me pause to think and in particular be more intentional about my LinkedIn social media presence. I already use it actively so they brought nuance, focus and strategy to the process. I loved working with them – from start to finish – they are experts in their field and I was delighted to learn key skills from them that I can now take forward. I would highly recommend Dapper to anyone who is thinking about their personal brand and where to next!
LOUISE HATCH Director of Operations and Controls, Aviva Investors, UK
I highly recommend Dapper to anyone looking to level up their personal or team’s brand and professionalism. Their creative approach encourages fresh thinking and equips you with practical tools to build better habits. I genuinely enjoyed all of my sessions with the Dapper team!
NWABISA SAULS, Commercial Manager at Nielsen Sports, South Africa
It is so hard to find people who just “get it”… who “get you”. The team at Dapper are a wonderful combination of professionalism and personality. They dig deep to understand your brand and have the experience to help you magnify it.
PJ BRADY Founder & Author, The Brave Smart Kind Company, USA
I had thought about how I would like to present myself in my professional career but I had never thought about my “Why” or what that fully looked like. The coaching sessions and tools in the Brand Yourself course have really helped me to, not only, figure out how I want to brand myself but also how to do it consistently, effectively, and to be able to track my progression.
