BRAND YOURSELF

Brand Yourself is a DIY personal branding course designed to empower you through self-discovery

For graduates, career-changers and client-facing teams — discover what makes you unforgettable

Your Path, Your Pace

Nine bite-sized modules for big change.

Designed for busy people — complete it over a weekend or put in a weekly power hour — you choose when to press play.

"I discovered my unique voice, learned to express it authentically, and unearthed a wellspring of self-worth I never knew existed. Each chapter and exercise felt like a personal pep talk, unlocking the confidence and clarity I needed to navigate my path confidently."

Francois Viljoen, Founder of Fukumu

Rediscover your purpose, build your personal brand, and take your next big step with confidence.

In today's fast-paced, AI-driven world, a strong professional brand is no longer just a nice to have.

Maybe you’re facing imposter syndrome. Maybe you’re missing your purpose. Maybe it’s overwhelm in an AI world. Or maybe it’s just a blank space – you don’t know what you don’t know. Yet.
THE ANSWERS ARE WITHIN YOU

Brand Yourself helps you find them

Get access to practical tips and exercises, great video content and a library of incredible resources
OUR COURSE USERS

Who Is Brand Yourself For?

Recent Graduates

Stand out in the competitive job market with a personal brand that showcases your unique talents and potential, even when your experience is limited.

Career Changers

Reposition your valuable experience for new paths by highlighting transferable skills and articulating your unique perspective on your new industry.

Creative Entrepreneurs

Cut through the noise in crowded markets by clearly communicating your distinctive approach and the authentic value you bring to your audience.

Client-Facing Professionals

Boost your personal impact and credibility with clients through an authentic brand that builds trust and positions you as a genuine authority in your field.

Eight of 10 business owners say that a strong personal brand has helped them attract new clients and grow their business.

– ENTREPRENEUR MAGAZINE
FAQ
WHAT YOU’LL DISCOVER WITH BRAND YOURSELF

Based on working closely with C-suite clients across 8 countries, we’ve designed this course to help you uncover three components of successful personal branding…

Your Why

Clarity around your purpose and how you want to be in the world

Your What

Understand your brand essence: your vision, values, and identity

Your How

A framework and process to help you articulate and share your brand story

FAQ
WHY BRAND YOURSELF?

Three Key Benefits

Overcome imposter syndrome and build confidence

If you’ve stalled or don’t know where to start, Brand Yourself is the spark you need to get going and keep going.

Gain clarity on what matters and where you add value

Take a beat to figure out what’s important to you and what gives you joy.

Practical tools to elevate yourself professionally

When you build a brand rooted in authenticity, you approach every opportunity with quiet confidence.
COURSE STRUCTURE

Three Parts, Bite-Sized Impact

Complete in a weekend or spread it over a few weeks—your pace, your path. Featuring incredible guest contributors — industry experts who share short videos with practical tips.

PART I

Brand Essence — Discover what really makes you tick

Chapter 1: Find Joy

Focus: Self-discovery
Purpose: Reconnect with yourself and rediscover what brings you joy
Activities: Personality assessments; What brings you joy exercise
Takeaway: Guidelines to optimise your LinkedIn profile today

Chapter 2: Create Your Credo

Focus: Articulate your values and draft your personal manifesto
Purpose: Get clarity on what matters most to you
Activities: Identify your personal values, create your credo
Takeaway: A personal manifesto to guide your decisions


Chapter 3: Design Your Brand

Focus: Make your brand come alive visually
Purpose: Shape a visual brand that authentically reflects you
Activities: Create your moodboard, design social media templates
Takeaway: Clarity around your style and templates you can implement immediately

Part II

Brand Development — Create your style guide and digital makeover

FAQ

Chapter 4: Own Your Story

Focus: Develop your brand voice and content pillars
Purpose: Build the foundation of your brand story
Activities: Curate content pillars, discover your brand voice
Takeaway: A working brand voice and content toolkit you can apply across LinkedIn, bios, blogs, and beyond.

Chapter 5: Share Your Story

Focus: Craft an authentic, compelling biography and CV
Purpose: Craft your message for the world to see
Activities: Follow prompts to create or update your bio
Takeaway: An up-to-date, on-point bio and CV that’s visually appealing

Chapter 6: Say Cheese

Focus: Sharpen your style and photography skills
Purpose: Show up authentically, online and offline
Activities: Find your personal colour palette and style
Takeaway: A guide to take great headshots and lifestyle photos for your content

Part III

Brand Evolution — Build confidence to share your story

FAQ

Chapter 7: Curate Your Content

Focus: Create your own content
Purpose: Create content that resonates with your audience
Activities: Social media best practices, content creation guide
Takeaway: Content calendar template to plan and schedule your posts

Chapter 8: Pick Up the Mic

Focus: Expand your audience and develop your media kit
Purpose: Grow your network and be heard above the noise
Activities: Media kit creation, tips to expand your network
Takeaway: A one-pager to share with publications, podcast hosts and event organisers

Chapter 9: Build Momentum

Focus: Set content goals to create momentum
Purpose: Set yourself up for success with accountability
Activities: Tips to post consistently, accountability exercise
Takeaway: A clear plan to create quality content consistently

BONUS MODULE

AI Prompts 

Balance AI tools with your authentic voice while enhancing your creativity.

FAQ
OUR PRICING STRUCTURE

Invest in Your Brand, Invest in Your Future

Brand Yourself has flexible options to suit your needs and budget. Choose the package that best aligns with your goals and level of support desired.

OUR PACKAGES

Solutions for Individuals

Brand Foundations Core course only $250 per person

Brand Mastery course only $400 per person

OUR PACKAGES

Solutions for Managers and Business Owners

Empower your students or staff with Brand Yourself.

Choose a pricing tier based on group size. Add optional extras like group Q&As or workshops to customise their experience.
TIERED PRICING

Individual

$250 per user Full price

20-49 users

 $212.50 per user
 15% discount

50-99 users

$187.50 per user
 25% discount

200+ users

$150 per user
 40% discount
EXPERT ADVICE, ON TAP

Want To Go Beyond Self-paced Learning?

The packages below are designed to boost results through coaching and group accountability.
(Prices on request)

Brand Acceleration

Core course + Q&A sessions

Brand Mastery

Core course + Q&A + Workshop

Brand Transformation

Complete support package
OUR CSI PLEDGE

For every Brand Yourself participant, we provide access to someone who couldn't otherwise afford the opportunity, ensuring we grow together.

Discover Partnership Opportunities
DON’T TAKE OUR WORD FOR IT

This is what other people say about Brand Yourself By Dapper

hello!

Meet The Course Creators

Brand Yourself was created by Emma Donovan, Dapper Co-Founder and CEO, and Chloë Melville, our content producer and course guide. Together, they bring years of brand strategy and storytelling expertise to a course that feels clear, personal and genuinely useful.
FAQS

Your questions answered

It’s a simple framework for structuring your answers in interviews: Situation, Task, Action, Result. You’ll learn how to use it to tell career stories that are concise, confident and compelling — especially when refreshing your CV and bio.

You’re not alone — self-doubt is normal when putting yourself out there. Start small and build momentum. This course helps you focus on what matters to you, so your message feels grounded and clear. The more you share with intention, the easier it gets.

A strong press kit includes your photo, intro paragraph, top speaking topics, a short testimonial, and your contact details. We guide you through creating one that’s polished, personal, and pitch-ready — even if you’ve never done it before.

Your personal brand isn’t something you invent — it’s something you uncover. Reconnecting with your values, strengths and what brings you joy ensures your brand feels authentic, not forced. Self-discovery is the foundation for building a brand that’s meaningful and lasting.

You’ll leave with a refreshed CV or Biography and LinkedIn profile that truly reflects who you are. You’ll learn to create quality content that balances authenticity with smart use of AI tools. You’ll also have custom Canva templates and style guides to elevate your brand visuals — even if you have no design experience. Most importantly, you’ll gain the clarity, confidence and practical tools to share your story with purpose.

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