BRAND YOURSELF
Brand Yourself is a DIY personal branding course designed to empower you through self-discovery
"I discovered my unique voice, learned to express it authentically, and unearthed a wellspring of self-worth I never knew existed. Each chapter and exercise felt like a personal pep talk, unlocking the confidence and clarity I needed to navigate my path confidently."
Rediscover your purpose, build your personal brand, and take your next big step — with confidence.
In today's fast-paced, AI-driven world, a strong professional brand is no longer just a nice to have.
THE ANSWERS ARE WITHIN YOU
Brand Yourself helps you find them
OUR COURSE USERS
Who Is Brand Yourself For?
Recent Graduates
Career Changers
Creative Entrepreneurs
Client-Facing Professionals
Eight of 10 business owners say that a strong personal brand has helped them attract new clients and grow their business.
WHAT YOU’LL DISCOVER WITH BRAND YOURSELF
Based on working closely with C-suite clients across 8 countries, we’ve designed this course to help you uncover three components of successful personal branding…
Your Why
Clarity around your purpose and how you want to be in the world
Your What
Understand your brand essence: your vision, values, and identity
Your How
A framework and process to help you articulate and share your brand story
WHY BRAND YOURSELF?
Three Key Benefits
Overcome imposter syndrome and build confidence
Gain clarity on what matters and where you add value
Practical tools to elevate yourself professionally
COURSE STRUCTURE
Three Parts, Bite-Sized Impact
Complete in a weekend or spread it over a few weeks—your pace, your path. Featuring incredible guest contributors — industry experts who share short videos with practical tips.
PART I
Brand Essence — Discover what really makes you tick
Chapter 1: Find Joy
Focus: Self-discovery
Purpose: Reconnect with yourself and rediscover what brings you joy
Activities: Personality assessments; What brings you joy exercise
Takeaway: Guidelines to optimise your LinkedIn profile today
Chapter 2: Create Your Credo
Focus: Articulate your values and draft your personal manifesto
Purpose: Get clarity on what matters most to you
Activities: Identify your personal values, create your credo
Takeaway: A personal manifesto to guide your decisions
Chapter 3: Design Your Brand
Focus: Make your brand come alive visually
Purpose: Shape a visual brand that authentically reflects you
Activities: Create your moodboard, design social media templates
Takeaway: Clarity around your style and templates you can implement immediately
Part II
Brand Development — Create your style guide and digital makeover
Chapter 4: Own Your Story
Focus: Develop your brand voice and content pillars
Purpose: Build the foundation of your brand story
Activities: Curate content pillars, discover your brand voice
Takeaway: A working brand voice and content toolkit you can apply across LinkedIn, bios, blogs, and beyond.
Chapter 5: Share Your Story
Focus: Craft an authentic, compelling biography and CV
Purpose: Craft your message for the world to see
Activities: Follow prompts to create or update your bio
Takeaway: An up-to-date, on-point bio and CV that’s visually appealing
Chapter 6: Say Cheese
Focus: Sharpen your style and photography skills
Purpose: Show up authentically, online and offline
Activities: Find your personal colour palette and style
Takeaway: A guide to take great headshots and lifestyle photos for your content
Part III
Brand Evolution — Build confidence to share your story
Chapter 7: Curate Your Content
Focus: Create your own content
Purpose: Create content that resonates with your audience
Activities: Social media best practices, content creation guide
Takeaway: Content calendar template to plan and schedule your posts
Chapter 8: Pick Up the Mic
Focus: Expand your audience and develop your media kit
Purpose: Grow your network and be heard above the noise
Activities: Media kit creation, tips to expand your network
Takeaway: A one-pager to share with publications, podcast hosts and event organisers
Chapter 9: Build Momentum
Focus: Set content goals to create momentum
Purpose: Set yourself up for success with accountability
Activities: Tips to post consistently, accountability exercise
Takeaway: A clear plan to create quality content consistently
BONUS MODULE
AI Prompts
Balance AI tools with your authentic voice while enhancing your creativity.
OUR PRICING STRUCTURE
Invest in Your Brand, Invest in Your Future
Brand Yourself has flexible options to suit your needs and budget. Choose the package that best aligns with your goals and level of support desired.
OUR PACKAGES
Solutions for Individuals
Brand Foundations Core course only $250 per person
- Full access to course, plus:
- Templates
- Certificate
- Placeholder
- Placeholder
Brand Mastery course only $400 per person
- Full access to course, plus:
- Templates
- Certificate
- Support forum
- 3 personalised coaching sessions
OUR PACKAGES
Solutions for Managers and Business Owners
Empower your students or staff with Brand Yourself.
TIERED PRICING
EXPERT ADVICE, ON TAP
Want To Go Beyond Self-paced Learning?
Brand Acceleration
- 3 x group Q&A sessions
- Support forum
- Accountability
Brand Mastery
- Half-day onboarding
- 6 x group Q&A sessions
- Accountability
- Support forum
Brand Transformation
- Individual coaching
- 3 x half-day workshops
- 3 x group Q&A sessions
- Support forum
OUR CSI PLEDGE
For every Brand Yourself participant, we provide access to someone who couldn't otherwise afford the opportunity, ensuring we grow together.
DON’T TAKE OUR WORD FOR IT
This is what other people say about Brand Yourself By Dapper
hello!
Meet The Course Creators
FAQS
Your questions answered
It’s a simple framework for structuring your answers in interviews: Situation, Task, Action, Result. You’ll learn how to use it to tell career stories that are concise, confident and compelling — especially when refreshing your CV and bio.
You’re not alone — self-doubt is normal when putting yourself out there. Start small and build momentum. This course helps you focus on what matters to you, so your message feels grounded and clear. The more you share with intention, the easier it gets.
A strong press kit includes your photo, intro paragraph, top speaking topics, a short testimonial, and your contact details. We guide you through creating one that’s polished, personal, and pitch-ready — even if you’ve never done it before.
Your personal brand isn’t something you invent — it’s something you uncover. Reconnecting with your values, strengths and what brings you joy ensures your brand feels authentic, not forced. Self-discovery is the foundation for building a brand that’s meaningful and lasting.
You’ll leave with a refreshed CV or Biography and LinkedIn profile that truly reflects who you are. You’ll learn to create quality content that balances authenticity with smart use of AI tools. You’ll also have custom Canva templates and style guides to elevate your brand visuals — even if you have no design experience. Most importantly, you’ll gain the clarity, confidence and practical tools to share your story with purpose.
