Brand Yourself FAQs

Reconnecting with yourself is crucial because your personal brand should authentically reflect who you are. Understanding what brings you joy, your values, and your strengths helps you build a brand that feels true to you and resonates with others.

Personality assessments, like the Enneagram and DISC, provide insights into your core motivations, communication style, and behaviours. These insights help you align your brand with your authentic self, making your brand more relatable and effective.

We've curated both free and paid resources to help you dive deeper into understanding yourself. These include the Enneagram and DISC assessments, the CliftonStrengths assessment, and 1-on-1 Enneagram coaching with an accredited practitioner.

Your LinkedIn profile is a key element of your professional brand. This chapter includes a checklist to help you optimise your profile, making sure it effectively communicates who you are, what you do, and why you do it. A well-crafted profile attracts connections and opportunities that align with your brand.

The Figma template is a structured tool to help you organize and prioritise your values. Follow ‘Step 1’ to go through the values selection process, narrowing down your choices until you’ve identified your top five core values. You will be guided through each step by clicking on the ‘Next Step’ button in the exercise. 

A personal mission statement integrates your values and your code into a concise declaration of how you intend to honour your values daily. This statement acts as a guiding star, providing clarity and direction in both personal and professional decisions. Your mission statement should reflect your core values, your purpose, and your commitment to living in alignment with these values.

A visual collection that captures the vibes, feelings, and moods you want your brand to convey. It acts as a foundation for your brand’s visual identity, guiding the design of logos, websites, and other content. You can create your moodboard using downloadable templates provided in the course, by using tools like Canva, or by making a physical collage with magazines and photos. Pinterest is also a helpful resource for curating and collecting visuals. A moodboard typically consists of three elements: Brand Visuals, Brand Colors, and Brand Fonts. These elements together create a cohesive visual identity that aligns with your brand’s message and values.

A brand style guide is a comprehensive document that outlines your brand's visual and communicative elements, such as your brand voice, content pillars, moodboard, colours, fonts, and more. It ensures consistency across all platforms and helps you stay true to your brand identity in everything you do.

Brand voice refers to the personality, tone, and style of communication that your brand uses. It is how your brand speaks to your audience. To find your brand voice, identify three characteristics that resonate with how you want to communicate, then define what each characteristic means for your brand.

The Canva brand style guide template is a customisable tool that allows you to organise all the elements of your brand—moodboard, content pillars, brand voice, and more—in one place. This template helps you visualise and maintain consistency in your brand's appearance and messaging.

Consistency in your brand's visuals and messaging helps build trust and recognition with your audience. It ensures that every touchpoint (whether online or offline) conveys the same message and reinforces your brand identity, making your brand more memorable and impactful.

Pay attention to the clothes you wear most often. Create a mood board or style inspiration album and experiment with different styles and trends. Last, define your personal style with three words. Created by New York-based fashion stylist Allison Bornstein, the three-word method is a constructive way to evaluate where you are and what style you want to work towards. 

Start small and build your confidence by posting regularly. Remember, everyone feels a bit of self-doubt at first, but with practice, it becomes easier. Focus on the value you’re providing to your audience, rather than on what others might think.

A media or press kit serves as a professional, polished document that provides a snapshot of who you are, your expertise, and why others should be interested in you. It’s useful for securing speaking engagements, podcast appearances, contributing to publications, or when applying for board positions or committee memberships.

Align your content with your brand’s core values and content pillars. Create a mix of content types, such as how-to articles, behind-the-scenes looks, and showreels. Use a content schedule to maintain consistency, and adapt your messaging to resonate with your target audience.