The Authentic Advantage
Discover the evidence showing how professional inauthenticity causes burnout. Learn how uncovering your authentic professional brand is the critical investment that drives mental well-being and sustainable peak performance.
Welcome to our blog – a space for us to share thoughts, ideas and inspiration on all things brand and personal development.
5 Reasons To Invest In Your Personal Brand
You may have noticed that we chose invest rather than create for the title of this article… and you may be curious to know why.
Authentic Digital Leadership in Practice: Leading with Savvy and Heart
A few weeks ago I was invited to deliver the keynote and join a panel at Accenture’s Women’s Magnetic Leadership event titled Reinventing the Future Through Digital Transformation.
The day reminded me that digital leadership is so much more than being tech-savvy. It’s about people, culture and the way we choose to show up for one another when things are changing fast.
3 Personal Branding Myths for Founders – And What to Focus on Instead
While there’s a perception that personal branding equates to polishing your social media presence —which is of course a good outcome — you’ll need to dig a lot deeper to find the sweet spot: clarifying your professional value and communicating it effectively.
What Is Your Leadership Story?
I’ve started to pick up that more people around the world are using the word ‘Ubuntu’ than ever before.
Find Your Why: The Power of Authentic Branding
Finding your ‘why’ is at the heart of authentic personal branding. When we launched the Brand Alchemy in 2021, something fascinating emerged from our conversations with leaders at every level.
One Degree by Dapper: Living in Rhythm
As we gear up for our One Degree, by Dapper retreat next month, I’ve been pondering the question: What does it mean to live in rhythm? To guide your actions to the natural undulations of life?
Perks of using a LinkedIn cover story: more than an airbrushed smile
Before the days of Instagram Reels and TikTok videos, social media feeds were largely static. You might have scrolled through albums of selfies, motivational quotes and the occasional video; which is where you stopped because a video of a baby cow is far more interesting than your colleague’s Project Management
Leverage your biggest asset: your A-team players!
You’re an entrepreneur and you have a dream to build a strong, profitable business that supports not only your lifestyle, but the aspirations and goals of your incredible team-to-be.
Routine Sets You Free, but Rituals Feed Your Soul
Most of us are creatures of habit, right? But how often do you focus on the experience of the task, rather than just ticking it off your list? Take breakfast as a simple example – when last did you enjoy the soft morning light and savour each sip of your
From London with Love
“To free us from the expectations of others, to give us back to ourselves there lies the great, the singular power of self-respect. Without it, one eventually discovers the final turn of the screw: one runs away to find oneself and finds no one at home.” – Joan Didion I’m
Taking the Scenic Route to Become Dapper
I’d like to kick off with a quote by Simon Mainwaring which sets the right tone for what Dapper is all about: ‘An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out.’ A personal brand is not something you can quickly conjure up for
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