TBI Brand Strategy

September 2024

Name

First Last

Title

What are you hoping to get out of this brand strategy workshop?

What elevator pitch do you use to describe TBI in a work context?

How do you describe what the business does to friends around a braai?

What sets you apart/ what is your sustainable competitive advantage?

What do you want to be known for?

Who is the primary target audience/ ideal customer for each segment of the business?

What is your main challenge/ pain point?

But what if I already have an in-house marketing team and agencies on board?

That’s perfect. We’ll work with them to keep them aligned with our strategic conversations. Supporting them to elevate their activities and setting them up for success. We’re very targeted about where we fit in and which content we produce.

We focus on the big, strategic set pieces that feed into and boost all other activities. And audiovisual content that is difficult and expensive to do on an ad hoc basis. We’ll create compelling, on-brand content and assets your team and agencies can use as inspiration or repurpose.

When is the ideal time to start a Dapper retainer?

If you’ve completed one of our professional brand development programmes – Brand Yourself, Dapper 9, or a One Degree retreat – and want to extend the benefits across your organisation, now is a great time to start a Dapper retainer.

Will taking the team off-site really be worth the time and cost?

Here’s what Nicole Jennings had to say after attending One Degree:

“It gave me the pause I didn’t realise I needed. It offered me the space to reconnect with what truly matters and start shaping what I want 2025 to look like. The day was beautifully curated, with inspiring presenters and meaningful conversations; movement and stillness in balance; and delicious food and plenty of room to think and grow.”

How do I overcome the fear of posting content online?

You’re not alone — self-doubt is normal when putting yourself out there. Start small and build momentum. This course helps you focus on what matters to you, so your message feels grounded and clear. The more you share with intention, the easier it gets.

What’s an example of a method I’ll learn about to help me during interviews?

It’s a simple framework for structuring your answers in interviews: Situation, Task, Action, Result. You’ll learn how to use it to tell career stories that are concise, confident and compelling — especially when refreshing your CV and bio.

What will I get out of doing the Brand Yourself course?

You’ll leave with a refreshed CV or Biography and LinkedIn profile that truly reflects who you are. You’ll learn to create quality content that balances authenticity with smart use of AI tools. You’ll also have custom Canva templates and style guides to elevate your brand visuals — even if you have no design experience. Most importantly, you’ll gain the clarity, confidence and practical tools to share your story with purpose.

Why is self-discovery important before building my personal brand?

Your personal brand isn’t something you invent — it’s something you uncover. Reconnecting with your values, strengths and what brings you joy ensures your brand feels authentic, not forced. Self-discovery is the foundation for building a brand that’s meaningful and lasting.