About Us
Meet Team Dapper
What We Do & Why
We create space for you to:
Explore what really matters
Build awareness and confidence
Cultivate ease and joy
In order for you to experience:
A one degree shift in the right direction
Authentic alignment and real connection
Success on your own terms
How we work
the Dapper code
At Dapper, we move with purpose. Our work is guided by a deep commitment to authenticity, ease, and being intentional. The Dapper Code is more than a set of principles — it’s the foundation of how we show up and how we create impact. With quiet confidence, we embrace a way of being that is both grounded and expansive.
Create Space
We honour the pause. In a world that moves fast, we choose to slow down when it matters. We make room for clarity, creativity, and presence. We find beauty in the details – the everyday moments that often go unnoticed. By creating space, we ensure that what we do is meaningful and aligned.
Cultivate Ease & Joy
We believe in the power of self-awareness, freedom, and connection. We bring a sense of vitality to our work and relationships, knowing that ease is not about doing less but about moving with intention. Joy is not an afterthought – it’s woven into everything we do. Through depth and presence, we create experiences that feel natural, fluid, and fulfilling.
Own Your Story
We show up as we are – honest, real, and wholehearted. Our stories shape us, and we embrace them fully, with courage and vulnerability. We act with intention, knowing that authenticity is our greatest strength. Owning our story allows us to connect deeply, inspire trust, and build something lasting and with substance.
This is our code. A way of being. A promise to ourselves and to you.
Welcome to Dapper.
Create space | Cultivate Ease & Joy | Own your story
Team Dapper
The humans behind the brand
Leadership
Leadership
Leadership
Emma
King
Co-founder, CEO, Chief Innovation Officer
Leadership
Lindsay Martin
Co-founder, Creative Director, Photographer
Monique Marx
Ops Manager
Amy Daley
Chief Growth Officer
Creative
Creative
Jane Viedge
Writer, Editor,Strategist
Creative
Caroline Melton-Thorpe
Graphic Designer
Steph Pope
Graphic Designer
Chloë Melville
Videographer, Photographer, Podcast Creator
Brand Assistants
Brand Assistants
Nicki Jansen van Vuuren
Writer & Editor
Brand Assistants
Isabella Bosman
Brand Assistant
Ofentje Motubatse
Brand Assistant
Liné McMaster
Brand Assistant
Brand Assistants
Nicki Jansen van Vuuren
Writer & Editor
Brand Assistants
Ofentje Motubatse
Brand Assistant
Liné McMaster
Brand Assistant
Retrival Nkomo
Website developer
Familiar faces
Our Partners
Tessa Hille
Dean Cowling
Iris Smyth
Iris Smyth
Career Coach & Facilitator
Anton Van Diermen
Sarah Miller
Sarah Miller
Yoga Teacher, Mindfulness Coach & Writer
Alan Parry
Pippa Leenstra
Pippa Leenstra
Style It Simple
Wardrobe & Style Consultant
Wardrobe & Style Consultant
Jim Hughes
Claire O’Sullivan
Claire O’Sullivan
Wellness Coach
Lexi Hall
Sally Gilder
Sally Gilder
Fig Aesthetics
Skin Care Consultant
Skin Care Consultant
Natalie Ray
Natalie Ray
Graphic Designer
"Authenticity isn’t found — it’s practised. Here, we give people the tools and the space to do that."
Jane Viedge Dapper writer & facilitator
The brand
Our Story
Dapper was established in 2021 in Cape Town, South Africa. After years of shaping company brands, co-founders Emma Donovan and Lindsay Martin realised what truly captivated them - the people behind those brands. The stories, the purpose, the vision.
They saw a gap. While businesses invested in their corporate image, the leaders driving them often remained unseen. Bringing different strengths but a shared vision, they started Dapper to change that – to help leaders and professionals not just elevate their personal brands, but to gain clarity of purpose. Because when you show up as your authentic self, opportunities open – not just for you, but for the business and people you lead too. Dapper plays at the intersection of personal branding and personal development, drawing on methods and coaching techniques rooted in authenticity.
It’s about shining the light on others, so there is a ripple effect that empowers each person’s own community to do good and share what really matters to them.
We always look for ways to collaborate not compete, and have the privilege to share our space with incredible humans who have complementary skills and products. Always acting with intention. With simplicity. And always with a deep respect for the power of a well-told story.
