Each month we’re going to introduce you to one of our Tribe. It made sense to start this story at the very beginning… so first up is a Q&A with our incredibly talented designer, Steph.
What values do you live by?
I’d have to say my core values would be family, loyalty & balance. Whenever things get a bit overwhelming I revert back to these beliefs and tend to always get back on track. I believe strong values also keep you consistent and striving for the same purpose.
Where do you call home, and what makes it special to you?
I call Zimbabwe home and have all my life. I did go off to Australia to study and spent 12 years there, which I loved, but ultimately home is home and we made the call to come back 3 years ago. Hands down it was the right decision; the community here is second to no other.
How do you balance being a business owner and a mum?
I think living in a country like Zimbabwe enables you to be able to focus on your passions – there’s such a strong village and that enables me to have the time to truly focus on both.
What was your role in the DAPPER brand development?
I heard about DAPPER when Em & Linds started running with the business idea, and it was one that really resonated with me. I was very honoured to be asked to create the brand identity for the business. I really loved working with Em & Linds on this brand development, we were definitely on the same page (and as much as we pushed each other to get the exact outcome needed) it really did roll out very seamlessly. Everything just clicked!
Can you give us a sneak peek of some of the draft concepts and logos?
What do you love about the DAPPER brand?
The simplicity but pure strength of it. It encompasses everything that DAPPER is, without trying too hard…
What excites you about DAPPER’s future?
It’s unique, and offers such an essential service in today’s world. In a nutshell, THEY GET IT!! I’m excited to see the transition of businesses after they’ve gone through the process.
Why do you think it’s important to have an authentic personal brand in today’s world?
I think an authentic personal brand is not only important, it REALLY is essential these days! If this is done properly and professionally, it helps your customers differentiate between you and all the rest quickly, simply and effectively. It really is a no-brainer not to utilize such a powerful tool.