DAPPER Brand Book
“Your personal brand is what others say about you when you’re not in the room.” ~ Jeff Bezos
Your life experiences and values are what make you stand out. But what if you’re struggling to tell your story? A DAPPER Brand Book will help bring your personal story to life.
These are tough questions to answer
Do you know what your values are?
Can you tell your story to others with understated confidence?
Do you struggle with being indecisive?
Do you fear not being accepted by others?
If you want to lead your business and family and show up in a way that attracts the type of people you want in your life, DAPPER Brand Book will help you define who you are and teach you how to show up and make you feel proud of who you are.
DAPPER Brand Book product tiers
Product
Digital Brand Kit
The quick fix
R15,000
Our Staple
Our house favourite
R36,000
The DAPPER 9
The whole nine yards
R52,000
Brand Audit
Feedback on your digital footprint and profiles, with suggestions to enhance it
LinkedIn Checklist
Practical tips to improve your LinkedIn profile
Brand Blueprint
Brand style guide, virtual background, social media templates for relevant platforms to weave in consistency and save you time
Biographies for your LinkedIn profile and website
New and improved biographies written in both the first and third person
Content Pillars
Content themes and topics mapped out, aligned to what you are passionate, curious and knowledgeable about
Hashtag Research
List of brand and industry hashtags to leverage and boost your brand
3 x 30 min Zoom meetings
1-on-1 time with our team to map out a road map for your brand together
DAPPER Book
Custom A5 book which includes your brand story and practical tips to elevate your profile world - from your digital presence to your wardrobe and accessories.
Third Person/ Speaker Biography
A version of your biography which can be used when you are a speaker at a conference, event or on a podcast
Brand Style Guide
A personal look book to inspire your wardrobe, accessories and personal style
3-Week How To Guide For Content
A practical content plan to ensure you post consistent, quality content that feels authentic and adds value to your target audience
1-Page Media Kit
A succinct, eye-catching document which explains who you are, what your area of expertise are, your successes to date and contact details
Presentation Template
A master template of slides to use as a foundation for pitches, presentations or keynote talks
Clifton Strengths Top 5 Assessment
A 40-minute exercise and report designed to help you discover and cultivate your top five strengths
1 Coaching Session
A 1-on-1 coaching session with a qualified and experienced coach
90-Minute Deep Dive
This session enables us to delve a little deeper around your purpose, career trajectory and next steps - either in person or on Zoom
Enneagram Assessment
An online questionnaire and debrief with a qualified Enneagram practitioner to tap into powerful tools on your journey towards self-development
Photoshoot
1 hour shoot to give you a visual library of photos ranging from head shots to lifestyle photos for brand collateral and social media
Personal Shopper
A consultation with a wardrobe consultant to ensure your clothes suit your shape, style and work environment
Brand Custodian For 3 Months
A sounding board for everything related to your brand, to build you confidence and ensure you're held accountable to what you set out to achieve
How does the DAPPER Brand Book work?
We start with a few one-on-one sessions to get to know you better and ask you questions that will help define the outcome you’re looking for. We’ll then:
- Deliver an audit of your online persona
- Write 3 or 4 versions of your unique biography
- Design a personal presentation template
- Create a media kit or speaker profile
- Do a personal photoshoot to make you stand out
- Create content pillars for your thought leadership posts
- Share DAPPER's personal guide on how to tell your story
- Explain how to create synergy between your personal and professional story
- Collate a personal style guide
- Map out a road map to grow your brand
- Print a personal, one-of-a-kind bound A5 book that tells your story
People really love working with DAPPER
5 stars all the way. Loved this process. It took me back to what is most important to me, what I value most in life and how this is reflected in my business. Lindsay and Emma gave me many light bulb moments and ignited a new enthusiasm. Most importantly they laid out a road map that is easy to follow and kept me accountable!
Ingram CaseyEscape + Explore 
DAPPER is a wonderful partner to me in growing my personal brand. They are energetic, helpful, skilled and very pleasant to work with. I highly recommend Emma and Lindsay.
Jonathan Rowan Belchers 
Teaming up with Emma and Lindsay was great! They were super easy to work with and my Dapper book is a welcome resource. Highly recommend!
Justin BlakeRockHopper 
I keep my DAPPER book on my bedside table, so I can refer back to what's important and keep my objectives on track. What a fantastic experience delivered by the DAPPER crew!
Gill WellsAdyen 
My DAPPER book captures everything I stand for. The recommendations on how to elevate your brand are extremely practical and well thought through.
Helene SmutsCredo Growth 
The information I have learned about myself and my business through this process is invaluable and having a physical reminder that I can page through from time to time is the cherry on the top.
Troy DaviesRetroyspective 