"Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa."
Jay Baer
WHAT IS IT?
Company Branding by Dapper is a tailored service that aligns your strategy, visuals, messaging, and leadership presence into a cohesive brand experience.
Ideal for founders, executives and marketing managers, we support in-house teams and leaders to create clarity and consistency — whether you’re rebranding, repositioning, or simply tightening things up.
We offer flexible brand development packages that combine strategic input, creative execution and on-brand storytelling.
Why it matters
A Brand Is More Than A Logo
It’s how you show up, how people talk about you, and how consistently your team and materials represent what you stand for.
Disjointed messaging, clashing visuals or unclear positioning can all erode trust and impact performance. Strong brands do the opposite — they inspire confidence, attract top talent, and open doors.
When your internal and external brand are aligned, momentum follows.
What you get
We tailor each project to suit your goals, drawing from these core services:
Brand Audit Placeholder
We’ll identify where there’s room for improvement and give practical suggestions to create cohesion and consistency across tone, messaging, visual identity and design rules.
Brand Positioning Workshop
Together, we’ll map out a brand blueprint and route forward, based on the audit findings. This is a collaborative session, to ensure our recommendations land with you.
Corporate Identity Design
Define or refine your company’s brand kit and guidelines. This creative process will elevate and breathe fresh life into your brand, and ensure it’s aligned across all touch points.
Design Execution Placeholder
Take your brand’s story to the next level with beautifully designed assets, articulations and marketing collateral — including presentations, proposals, brochures, fact sheets and more.
Website Design
From conceptualising moodboards and selecting images, to designing wireframes and full page mockups in Figma, we create everything your developer needs to build or recreate your website.
Photography
Most of our clients shy away from the camera, but the reality is we all need a decent photo or two on file. Let us work some magic in a relaxed setting so that you have a selection of photos that everyone in your team is confident to show the world.
Videography
Whether it’s a brand video, content for socials, or footage of an event, we’ve got the team to capture the moment and tell your story in a way that’s on brand. Together, let’s create a library of video content to boost your credibility and brand awareness.
Culture Deck
Let Dapper articulate your brand story, values and culture in a book or video to share with your team, clients and partners. It’s a powerful way to showcase your company’s vision and way of working.
Podcasts
Our award-winning podcast producer will make recording and editing your first (or next) podcast series painless, fun and always on-brand. We can also be a creative and strategic sounding board to get those ideas flowing and refined.
Media Training
Being in the spotlight can be daunting, but it’s a powerful way to shape your message. We help you polish your skills so you can show up with quiet confidence, on an array of different digital and physical platforms.
We bring objectivity, creativity and structure — so your brand feels aligned, elevated and ready to scale.
How it works
We start with a discovery session to unpack your brand challenges and priorities. Based on that, we tailor a package that may include one-off projects or a set of phased deliverables.
If you need more ongoing support, consider adding a Dapper retainer for strategy, content and creative oversight.
FAQS
Questions Answered
What if I already have a designer or agency?
That’s great. We collaborate closely with your in-house or external teams to bring strategy and alignment to their creative work. Our role is to elevate — not compete. We bring clarity, consistency and structure so everyone is working from the same blueprint.
Don’t take our word for it
This is what founders, conference hosts and event organisers have to say:
“I have battled to distinguish between the purpose of my business and my own personal purpose, so the biggest win for me was leaving the workshop with clarity of purpose for myself. I love the team, and I would highly recommend going through their process if you are an entrepreneur or executive on the journey to find more meaning in your work.”
jonno proudfoot, founder & author, real meal revolution
“One of the quotes Emma mentioned in her session with my team was “Your personal brand is what others say about you when you’re not in the room”. Well Emma, you never have to worry about leaving a room. Your brave, bright, optimistic, open and considered energy beams through, and is even more impactful than the incredible work that Dapper does. I couldn’t recommend Emma and Lindsay’s services more.”
NICOLE MORRIS, head of account management & MANCO member, M&C Saatchi Abel
“I booked a personal photo shoot to get a variety of shots of me for my LinkedIn posts. We spent 3 hours together walking the streets of Cape Town taking many, many shots. It was a highly professional experience plus Lindsay was a very creative photographer coming up with good ideas of what other angles we could take. The final photos are great for my purpose and I’m already thinking of booking another session to get more and different images.”
