Perks of using a LinkedIn cover story: more than an airbrushed smile

Before the days of Instagram Reels and TikTok videos, social media feeds were largely static. You might have scrolled through albums of selfies, motivational quotes and the occasional video; which is where you stopped because a video of a baby cow is far more interesting than your colleague’s Project Management short course certificate. Video is […]

Why Personal Branding Matters

Whether you’re walking into an interview room, grabbing a quick coffee at your local café, or raising your hand in a lecture – people are left with an impression about you once you’ve left the room.  Your personal brand entails how you show up in the world. It is the values and core choices of […]

Dare To Be You

In a Fast Company article back in 1997 Tom Peters said, “We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.”  The brand called You.  Take a moment to just sit with that sentence. And then mull […]

Personal Branding: 5 Tips to Try Now!

With the holiday season upon us, I’ve been doing some online shopping – trying to find the perfect gifts for friends and family. I love to shop local, and I am always looking to support smaller businesses.  Right now you may be thinking ‘hey, that sounds like me!’ Well, according to Adaptive Marketing, 97% of […]

Curate Your Story With Content Pillars

What stories are you proactively sharing to demonstrate and communicate your personal brand?  If the answer is none, keep reading… you’re not alone. The first stumbling block is often knowing where to begin. We get asked questions like: What should I write about? Will anyone read it? Is it a good use of my time?  […]