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Q&A with Claire Whitfield

Next up in this series is a conversation with Claire, our go-to social media content creator. Her warm, calm nature and strategic mind means that she’s always a pleasure to collaborate with.

  1. What’s your one-line elevator pitch?

Building genuine human connections through strategic social media marketing, I use practical and authentic campaigns to convert your online interactions into lasting customer relationships.

  1. What services does Squish Marketing offer?

Social Media Marketing.

  1. What does success look like for you when working with a client? 

Navigating the social media marketing world, my success is intertwined with tangible results and client satisfaction. I focus on building a vibrant online presence, generating engaging content, and steadily increasing follower counts and engagement for the brands I represent. Every like, share, and positive comment is a mini-victory. But it’s not just about the numbers; ensuring the campaigns echo the brand’s identity and drive tangible leads is crucial. My approach weaves together strategic analytics with an instinctual understanding of audience desires, aiming to keep the strategy sharp and authentically tuned to what the audience wants. 

  1. Tell us a bit about your career to date?

After spending over 10 years teaching, I resigned at the end of 2022 to embark on a new career path in digital marketing, mainly focusing on social media. My transition to this field was driven by a realisation that my skills from teaching, such as engaging audiences and conveying information effectively, could be repurposed and utilised effectively in digital marketing. Thus, I started a new chapter where my communication and content creation skills could thrive in a different yet impactful way.

  1. What brings you joy and energises you?

Nature, long scenic drives, friends and family.

  1. What do you enjoy about having Dapper as a strategic partner?

Working with Dapper as a strategic partner has been a constructive experience. Our collaboration isn’t just transactional; it’s a substantial exchange where innovative ideas and strategies are born. I find avenues for growth and learning, exploring new pathways and enhancing my capabilities, consistently keeping pace with emerging trends and strategies.

  1. Tell us something not many people know about you?

I played the piano for many years and in my mid-twenties I decided to learn how to play the violin. I even went as far as doing ABRASM exams. 

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